谷歌SEO内容营销常见的文章模板

1.Whatis[Topic]?TheCompleteBeginner’sGuide

指导类文章[Introductorysentences(aimfor130wordsorless).Introducetheproblemordesirethatcallsfortheneedfor[topic].Enter[topic],aone-sentencedefinitionhere.Sowhatis[topic]?Howdoesitwork?Enterourguide.]

[Overviews:Inthisguide,you’Ilfindeverythingyouneedtoknowtogetstartedwith[topic]including:

What[topic]isandwhyit’simportantTheXdifferenttypesof[topic]andhowtheyworkTips,tools,andbestpracticestosucceedwith[topic].]

David130个字左右引出痛点，以及为什么你的产品能够帮助用户解决痛点。

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使用子弹头把文章大纲列出来

[Transitionstatementthatreinforcesvalueofpost,likereadonsoyoucancreateawesome101poststhatalsorank!]

Whatis[topic]?

Stickwithahigh-leveldefinitionhere.Youcandivedeeperinthethirdsection.Keepitdigestible!

is[topic]important?

efits,whyxisimportant,reasonstodo/useX,statstosupportxUse:Useswithboldface,likethis,toorganizetheinformation.H3s:lfyouhavemorethanafewsentencesoneachreason.

Typesof[topic]//How[topic]works

Maybeit’stypesofX;orhowXworks.Justasecondlayerofinformationonthetopic.Item

UsesorH3s

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分标题使用H2meta标题

“是什么“

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为什么

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如何工作的

Item

Dependingonhowmuchinformation.

ItemAndwhetheryoucanincorporatekeywordsin

HowtoIfapplicable.

Tips/bestpracticesIfapplicable.Mightreplacethehow-tosection.
ToolsIfapplicable.

Getstartedwith[topic]todayFinishoffwithasummaryandsomeencouragement!

DavidCALLTOACTION目的是引起用户对你产品兴趣

2.X[Topic]Tipsto[lmproveorAchieveSomething]点子文章

[Introductorysentences(aimfor130wordsorless).Introducethetopic,itsbenefits,challenges,etcEnterthesetipsonhowtobesuccessful.]

[Overviews:Inthisguide,we’resharingXtipstohelpyou[achievebenefit].Theyinclude:1.Listthetipsbriefly

2.Haveaminimumoffivetips3.Sticktoninetipsorless.4.Morethan10tipsisokay5.Butchangeitintoa“waysto”post

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引出实现目的的时候遇到的困难

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使用子弹头列表列出要介绍的tips[Transitionstatementthatreinforcesvalueofpost,likelet’sdiveinsoyoucangetthemostoutofyourbudget.]

X[topic]tipsto[attainbenefit]

Ifyou’retargetinga“[topic]tips”keyword,usethisH2andlistthetipsasH3s.OtherwiseyoucouldmakeeachtipanH2

1.Firsttip

Discussthetip,itsbenefits,andhowtoexecuteit.Keepitsimple.TipsaremeanttobeconvenientEquipthemtofakeactionforeachtip,withalinktoanotherpostoratool.

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如果你想排名“keywords+tips”关键词，使用H2

标签

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不同的tips的标题使用H3标签

4.Fourthtip

5.Fifthtip

Startusingthesetipsto[reinforcebenefit]

Tellyourreaderthegogetthem,tiger!Listoutthetipsifyoudidn’tintheintro,forfeatured-snippet-friendliness.

3.YourStep-by-StepGuideto[Process]操作步骤文章

[Introductorysentences(aimfor130wordsorless):Foranyonewhowantsto[attainbenefit],

[process]isessential.Butitcangetcomplicated,andifyoudon’tdoitright,youcouldendup

[badoutcome]Enterourguide.]

[Overviews:We’regoingtoshowyouhowtodo[process]inXstepssoyoucan:

BenefitBenefitBenefit]

[Transitionstatementthatreinforcesvalueofpost,likereadontobecomea[process]pro!]

Whoshoulddothisandwhy

Smallsectionontheimportanceorbenefitsof[process]

Stepsoverview

Listoutthestepstogivethefullpictureandforfeatured-snippet-friendliness

1.Ifthestepsaresimpleandshort2.Youcanfoldthemintothesectionabove3.Butthisisagoodwaytoincorporate4.AnotherH2withthekeyword

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步骤类文章，适合DIY类产品，比如安装桌椅

安装机器

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告知大家如果不按照正确的步骤会造成什么损失

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接着引出正确的操作步骤的好处

1.

2.

3.

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对于操作步骤的简单介绍，根据实际情况可写可

不写

1:Starteachstepwithaverbbethestep.

Step#2:Addsub-stepsifneedeo

Trytokeepittolessthan10steps.Iftherearemorethantensteps,consolidateintofivephasesasyoursteps,andthenuseH3sorboldedheadingswithineachone.

1.Substep

2.Substep

3.Substep

Step#3:Keepgoinguntiltheeno

Nowyouknowhowto[process]Endwithencouragementandafewfinaltips.

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如果有大步骤下面的小步骤可以详细写，使用

H3或者加粗文本，没有就直接写正本内容即可

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最后使用鼓励，号召用户赶紧动手

4.TheXBest[Tools/Resources]for[Topic]产品比对文章

[Introductorysentences(aimfor130wordsorless).Discuss[topic]andsomeproblemareas.That’swhereasolid[tool/resource]comesinhandy.Butwhatarethebestones?whichoneshouldyouchoose?Enterourlist.]

[Overviews:We’vedoneourresearchandaresharingwithyou::

TheXbest[items]for[topic]Thepros,cons,andpriceofeachone.Tipstohelpyouchoosetherightoneforyou

[Transitionstatementthatreinforcesvalueofpost,likeusethislisttofindthebestXforyou]

TheXbest[items]for[benefit

Givethequicklist.Addjumplinkstoeachitemifapplicable.Describethecriteriaaboveinalittlemoredetail.

1.Item#12.Item#23.Item#34.Item#45.Item#5

1.Nameofitem

Paragraphdescribingtheitem,withanimageandalinktotheresource.

Choosewhateverinformationyouwanttoprovideoneach,butkeepituniformthroughout

2.NameofitemFollowsuit.

Valueaddsection

Sharefactorstoconsider,considerationstomake,orquestionstoaskwhenchoosing.

[Achievebenefit]withthese[topic]resourcesOptiontoprovidethelistifyouskippedit.Askyourreaderswhattheirfavoritesare.

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这类文章属于Commercial类，用户已经非常明确需要什么产品解决自己的问题，只是还在犹豫不知道选择哪家，你要做的就是帮助做测评并给出建议。

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首段再次recall客户的痛点和问题，然后告知xx

产品能够解决，从而引l出文章标题bestxx

products，whybest

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引出分标题内容

1.10bestproducts

2.每个产品的优缺点，价格

3.如何正确购买

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一般来说，推荐的第一家公司是自己的产品，然

后要加内链到对应产品页面

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购买产品时候需要考虑的因素，帮助用户更好的去选择产品，比如你们产品属于低价，那么建议价格敏感型客户购买你们产品

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最后留出互动，让用户在底部评论他们最喜欢哪家的产品。

5.XX[Topic]Statisticsto[AchieveBenefit]数据分析类文章

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数据分析类文章，这类文章面向更多的是

journalist，某个行业市场分析博主

[lntroductorysentences(aimfor130wordsorless):Didyouknowthat[compellingstat]?Orthat

[compellingstat]?it'simportanttostayontopof[topic]soyoucan[benefit]

[Overviews:Sotoday,we’resharingwithyouoverX[topic]statsinthefollowingcategories:OCategoryAOCategoryB.CategoryC]

[Transitionstatementthatreinforcesvalueofpost,likereadonsoyoucancreatea[topic]strategywithdata-backedconfidence.]

General[topic]stats

Igigitu1.Stat(Linkedsource)2.Stat(Linkedsource).3.Stat(Linkedsource).

CategoryAstatsOneortwosentencestodiscussordescribethecategory.

1.Stat(Linkedsource).2.Stat(Linkedsource),3.Stat(Linkedsource).[CategoryB]topic]statsOneortwosentencestodiscussordescribethecategory.4.Stat(Linkedsource))5.Stat(Linkedsource),6.Stat(Linkedsource).

Andsoon

Takeawaysfromthese[topic]stats

Provideatleastthreebutnomorethanfivetakeaways,insorbyH3s.Alternativelyyoucouldprovideatakeawaysectionforeachcategory.Eitherway,addtakeawaystoaddvaluetothepost!

Takeaway#1Takeaway#2Takeaway#2

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比如分析假发产品的美国市场：

1.黑人假发美国市场分析

2.白人假发美国市场分析

3.男士假发美国市场分析

4.其他细分比如cosplay市场分析

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针对每个细分市场要给出数据并链接到数据源

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根据数据分析可以写一写建议，比如针对黑人假

发市场数据，我们可以怎么做

6.XXAwesomeldeasto[AchieveBenefit]创意类文章

[Introductorysentences(aimfor130wordsorless).IntroduceXanditsbenefits.TherearesomanygreatwaystodoX.Stuckonideasorjustlookingforinspiration?Looknofurther.]

[Overviews:Today,we’resharingXxideasfor[topic],categorizedinto:

Category1ideasCategory2ideasCategory3ideas

[Value-addstatementlikewe’llalsobeprovidingplentyoftipsandexamplestohelpyouapplytheseideas.]

Category#1ideas

BreakingintocategoriesallowsyoutoincorporatethekeywordintomoreH2s,helpingWithSEOJ

Category#2ideas

Providetangibleexamples,ideallywithimages.Ifyouhavelotsofideas,provideoneimagepercategory.

Usethese[topic]ideasto[reinforcebenefit]

Listouttheideasaltogetherforreadabilityandfeatured-snippet-friendliness.Askreaderstosharetheirs.

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创意类文章，比如无人机的几种用法，根据不同

的使用场景来写创意，比如拍建筑，拍大自然

或者无人机可以用来送货等等

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point

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可以继续细分创意，比如无人机拍大自然，可以

细分拍动物，拍高山，拍森林不同的创意。

辅助图片更好

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总结一下所有的点子，然后要求读者分享

1.ldea

2.ldea

3.ldea

4.ldea

5.ldea

6.ldeaandsoon

7.XXAdjectiveExamples&WhyTheyWork客户案例展示类文章

[Introductorysentences(aimfor130wordsorless).Introduce[topic]anditsvalue.Therearegood

[topic]sandGREAT[topic]s.Great[topic]s[achievethesebenefits].Sohowcanyou[attainthem]?Entertheseexamples]

[Overviews:Inthispost,we’regoingtoshare:

What[topic]isandhowtodoitXXexamplesof[topic]andwhytheyworkTipsforadaptingthemthemforyourown[topic]

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案例展示类文章，介绍XX客户用了你们的产品

以后有哪些改变，为什么会出现改变

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大体介绍文章内容：

1.什么是xX[Solet’sstartwithalittle[topic]101.]

2.A公司案例介绍以及为什么能成功

Define[topic]

Peoplelookingforexamplesarelookingforsomethingtomodelafter.Sotheyprobablyneedolittleeducationonthetopic.Giveanoverviewwithdefinitionandbenefits

Whatyouneedforagood[topic]Provideachecklistofitemsanddiscusseachone

Example#1:Nameofexample

Sharetheexampleanddescribeit.Ifit’sanimageorvideo,makesuretostilldiscusswhat’sgoingon,forSEO,forimageandvideoaccessibilitypurposes,andbecausenoteveryonewantstowatchafullvideo.

Example#2:Nameofexample

3.A公司对读者的启示，鼓励他们尝试你们的产

品

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人们寻找产品成功案例，所以这篇文章就是给大

家案例一个成功案例。

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分别介绍产品给客户带来的可喜变化

1.为什么能有可喜变化

2.客户是如何做的

Ifyouhavealotofexamples,youtaketheideasposttemplateandmakeeachH2acategoryfortheexamples.Youprobablywon’tneedtheH3ssinceit’snotlikelyyou'begoingintodepthon58items.

Usethese[topic]examplesto[achievethisbenefit]